Aryan Khan Directs an Advertisement for His Brand Dyavolx Starring Shah Rukh Khan

Shah Rukh Khan’s son Aryan Khan directs the first advertisement for his brand Dyavolx. SRK shares a teaser of the ad, and Aryan posts on Instagram about it.

Written by: Arjita Gupta

Edited by: Krutarth Ghosalkar

Last Updated: 2023-04-25 06:56:29

Gauri Khan and Shah Rukh Khan’s son Aryan Khan have recently been in an ad shoot. No, we are not talking about him being an actor in the ad, but the director of it. The ad shoot was for Aryan’s solo luxury streetwear brand, which stars his father SRK. The name of the brand is Dyavolx. The project is also a debut of Aryan as a director. Junior SRK released the teaser of the advertisement on Monday. The teaser shows a paintbrush on the floor, and SRK picks it up.

The angle of the camera changes even before the face is shown. The face of Shah Rukh Khan appears only half for a split second. But it is for time enough for fans to recognize and celebrate him. As it has been seen, Aryan is usually not that active on social media. But recently he has got better at it and is a little more active on his Instagram handle. This is primarily because of the launch of his brand Dyavolx. Shah Rukh Khan also posted a teaser of the ad by Aryan.

On the Instagram handle of the brand, one of the photos reveal Aryan Khan on the chair of the director in a sitting position and checking the monitor. Also, Aryan is credited in another post as the director of the ad and one of the creative minds who came up with the concept. Aryan actively spoke about the brand. He also revealed the plans for it. Aryan said that for now, they are thinking of an apparel line. And the same will probably come out in March.

But it will be only made available to the consumers via drops to their web store and brought in limited edition capsule collections. But as they move ahead from here, we can expect more verticals down the line.