Global Licensed Figure Market Research Report 2026(Status And Outlook)

Report Overview
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Licensed Figure competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.Licensed figures are physical or digital three-dimensional character products whose designs, likenesses, or visual elements are authorized by intellectual property (IP) owners from films, TV, animation, comics, games, sports, celebrities, brands, or cultural institutions, and produced by toy/collectible manufacturers or studios under formal licensing agreements for retail, promotional, or premium collectible purposes.The licensed figure industry chain starts upstream with IP creators/owners (film studios, animation houses, game developers, sports leagues, celebrities, brand owners), designers, sculptors, mold makers, raw material suppliers (plastics, resins, metals, packaging, paints) and licensing agencies; flows into midstream figure manufacturers and OEM/ODM plants that handle product design, prototyping, tooling, molding, painting, assembly, quality control and packaging under licensing contracts; and ends downstream with brand owners, distributors, e-commerce platforms, specialty/hobby shops, mass retailers, theme parks, events, and end consumers such as kids, fans, core collectors, and corporate buyers worldwide.Globally, projects under construction and planned in the licensed figure space mainly include capacity expansion and automation upgrades of figure manufacturing plants in China and Southeast Asia, new smart factories integrating robotics and digital QC for high-precision collectibles, the launch of vertically integrated licensing–to–DTC e-commerce operations by major IP owners, new regional distribution centers in North America and Europe for faster delivery, and cross-border e-commerce infrastructure, together with numerous new IP-based product lines and collaborations between studios, toy companies, fashion brands, artists, and sports leagues targeting anime, game, movie, and art-toy-oriented collectors.2024 Global Market sales Volume: 350 million units, Average Global Market Price: USD 25 per unit, Market Average Gross Profit Margin: 35%.The global licensed figure market has grown steadily due to the rapid expansion of entertainment IP ecosystems, the globalization of anime and gaming culture, and rising consumer willingness to purchase character-based products for both play and collection. Growth is driven by strong releases in movies, TV, anime, and games, which continuously refresh demand for character figures across mass-market toys and premium collectibles. Regionally, North America remains a core market with deep Hollywood IP resources and a mature retail structure, while Asia-Pacific—particularly Japan, China, and South Korea—leads in anime- and game-driven figure consumption and collector culture. Europe shows stable but more fragmented demand, with strong sales linked to major film franchises, football clubs, and cultural brand collaborations. Opportunities are emerging from digital-physical integration, such as app-linked figures, collectible drops tied to virtual events, and new licensing channels from streaming platforms and virtual influencers. Demand for premium figures, resin statues, and limited-edition art toys is rising as adult collectors increase their spending power and seek higher craftsmanship and exclusivity.However, the market faces risks, including overdependency on blockbuster IP releases, short product life cycles tied to seasonal content cycles, and increasing regulatory scrutiny over safety standards and environmental compliance. Manufacturing challenges such as rising labor costs, hand-painting labor shortages, and pressure for sustainable materials also affect profitability. Meanwhile, market saturation in certain genres—especially mainstream superhero and anime categories—creates volatility in retail performance. Key trends include the shift toward DTC e-commerce by figure brands, rapid adoption of AI-assisted sculpting and digital modeling, and personalization features that allow fans to customize poses or accessories. The competitive landscape is divided between global toy giants dominating mass-market figures and specialized collectible companies leading the high-end segment, while Chinese and Southeast Asian OEMs continue to strengthen their capabilities and move up the value chain. As consumer fandom communities deepen and cross-border e-commerce expands, the licensed figure market is expected to maintain a positive long-term trajectory with growing segmentation between play-oriented products and adult collector-focused premium offerings.

The global Licensed Figure market size was estimated at USD 8750.0 million in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 10.60% during the forecast period.

This report offers a comprehensive and in-depth analysis of the global Licensed Figure market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.

The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.

A significant focus of this report lies in the competitive landscape of the global Licensed Figure market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.

In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Licensed Figure market.
Global Licensed Figure Market: Market Segmentation Analysis
This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.
A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.
Key Company
Hasbro
Mattel
Bandai Namco Entertainment
The LEGO Group
Spin Master
Funko
Tomy Company, Ltd
Good Smile Company
McFarlane Toys
Diamond Select Toys
Kotobukiya Co., Ltd.
Max Factory
Kaiyodo Co., Ltd
Mezco Toyz
Sideshow Collectibles
Pop Mart International
Threezero

Market Segmentation (by Type)
PVC / ABS Mass-Production
Resin / Polystone Statues and Busts
Die-Cast Metal Figures and Hybrid
Soft Vinyl, Plush-Integrated or Mixed

Market Segmentation (by Application)
Movie & TV Series-Based Licensed Figures
Anime / Manga / Cartoon-Based Licensed Figures
Game & Esports Character Figures
Sports, Celebrity, Brand & Cultural IP Figures

Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Licensed Figure Market
Overview of the regional outlook of the Licensed Figure Market:

Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Licensed Figure Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the markets competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porters five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Licensed Figure, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.