Global Water Based Moisturizers Market Research Report 2026(Status And Outlook)

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Base Year
2026
Forecast Period
2024-2029
Pages
159
Industry
Personal Care Products
Regions
Global
Updated
February 2026

Report Overview


Report Overview
Water-Based Moisturizers are skincare products designed to hydrate and nourish the skin, primarily using water as a key ingredient. These moisturizers are typically lightweight and easily absorbed, making them suitable for various skin types, particularly oily or combination skin.

The global Water Based Moisturizers market size was estimated at USD 5010.0 million in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 4.70% during the forecast period.

This report offers a comprehensive and in-depth analysis of the global Water Based Moisturizers market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.

The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.

A significant focus of this report lies in the competitive landscape of the global Water Based Moisturizers market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.

In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Water Based Moisturizers market.
Global Water Based Moisturizers Market: Market Segmentation Analysis
This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.
A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.
Key Company
Neutrogena
Clinique
Olay
CeraVe
La Roche-Posay
The Ordinary
Kiehl’s
Burts Bees
COSRX
Eucerin
Amorepacific Corporation
SATURDAY SKIN
Unilever plc
LVMH Moët Hennessy
LOreal India Pvt. Ltd.
Palmer and co Ltd.
Bioderma Laboratories
BARBARA STURM MOLECULAR COSMETICS

Market Segmentation (by Type)
Gel
Emulsion
Others

Market Segmentation (by Application)
Online Sales
Offline Sales

Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Water Based Moisturizers Market
Overview of the regional outlook of the Water Based Moisturizers Market:

Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Water Based Moisturizers Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the markets competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porters five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of Water Based Moisturizers, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.



Table of Contents

  • 1 Research Methodology and Statistical Scope
    • 1.1 Market Definition and Statistical Scope of Water Based Moisturizers
    • 1.2 Key Market Segments
      • 1.2.1 Water Based Moisturizers Segment by Type
      • 1.2.2 Water Based Moisturizers Segment by Application
    • 1.3 Methodology & Sources of Information
      • 1.3.1 Research Methodology
      • 1.3.2 Research Process
      • 1.3.3 Market Breakdown and Data Triangulation
      • 1.3.4 Base Year
      • 1.3.5 Report Assumptions & Caveats
  • 2 Water Based Moisturizers Market Overview
    • 2.1 Global Market Overview
      • 2.1.1 Global Water Based Moisturizers Market Size (M USD) Estimates and Forecasts (2020-2035)
      • 2.1.2 Global Water Based Moisturizers Sales Estimates and Forecasts (2020-2035)
    • 2.2 Market Segment Executive Summary
    • 2.3 Global Market Size by Region
  • 3 Water Based Moisturizers Market Competitive Landscape
    • 3.1 Company Assessment Quadrant
    • 3.2 Global Water Based Moisturizers Product Life Cycle
    • 3.3 Global Water Based Moisturizers Sales by Manufacturers (2020-2025)
    • 3.4 Global Water Based Moisturizers Revenue Market Share by Manufacturers (2020-2025)
    • 3.5 Water Based Moisturizers Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    • 3.6 Global Water Based Moisturizers Average Price by Manufacturers (2020-2025)
    • 3.7 Manufacturers’ Manufacturing Sites, Areas Served, and Product Types
    • 3.8 Water Based Moisturizers Market Competitive Situation and Trends
      • 3.8.1 Water Based Moisturizers Market Concentration Rate
      • 3.8.2 Global 5 and 10 Largest Water Based Moisturizers Players Market Share by Revenue
      • 3.8.3 Mergers & Acquisitions, Expansion
  • 4 Water Based Moisturizers Industry Chain Analysis
    • 4.1 Water Based Moisturizers Industry Chain Analysis
    • 4.2 Market Overview of Key Raw Materials
    • 4.3 Midstream Market Analysis
    • 4.4 Downstream Customer Analysis
  • 5 The Development and Dynamics of Water Based Moisturizers Market
    • 5.1 Key Development Trends
    • 5.2 Driving Factors
    • 5.3 Market Challenges
    • 5.4 Industry News
      • 5.4.1 New Product Developments
      • 5.4.2 Mergers & Acquisitions
      • 5.4.3 Expansions
      • 5.4.4 Collaboration/Supply Contracts
    • 5.5 PEST Analysis
      • 5.5.1 Industry Policies Analysis
      • 5.5.2 Economic Environment Analysis
      • 5.5.3 Social Environment Analysis
      • 5.5.4 Technological Environment Analysis
    • 5.6 Global Water Based Moisturizers Market Porters Five Forces Analysis
      • 5.6.1 Global Trade Frictions
      • 5.6.2 U.S. Tariff Policy – April 2025
      • 5.6.3 Global Trade Frictions and Their Impacts to Water Based Moisturizers Market
    • 5.7 ESG Ratings of Leading Companies
  • 6 Water Based Moisturizers Market Segmentation by Type
    • 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
    • 6.2 Global Water Based Moisturizers Sales Market Share by Type (2020-2025)
    • 6.3 Global Water Based Moisturizers Market Size by Type (2020-2025)
    • 6.4 Global Water Based Moisturizers Price by Type (2020-2025)
  • 7 Water Based Moisturizers Market Segmentation by Application
    • 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
    • 7.2 Global Water Based Moisturizers Market Sales by Application (2020-2025)
    • 7.3 Global Water Based Moisturizers Market Size (M USD) by Application (2020-2025)
    • 7.4 Global Water Based Moisturizers Sales Growth Rate by Application (2020-2025)
  • 8 Water Based Moisturizers Market Sales by Region
    • 8.1 Global Water Based Moisturizers Sales by Region
      • 8.1.1 Global Water Based Moisturizers Sales by Region
      • 8.1.2 Global Water Based Moisturizers Sales Market Share by Region
    • 8.2 Global Water Based Moisturizers Market Size by Region
      • 8.2.1 Global Water Based Moisturizers Market Size by Region
      • 8.2.2 Global Water Based Moisturizers Market Size by Region
    • 8.3 North America
      • 8.3.1 North America Water Based Moisturizers Sales by Country
      • 8.3.2 North America Water Based Moisturizers Market Size by Country
      • 8.3.3 U.S. Market Overview
      • 8.3.4 Canada Market Overview
      • 8.3.5 Mexico Market Overview
    • 8.4 Europe
      • 8.4.1 Europe Water Based Moisturizers Sales by Country
      • 8.4.2 Europe Water Based Moisturizers Market Size by Country
      • 8.4.3 Germany Market Overview
      • 8.4.4 France Market Overview
      • 8.4.5 U.K. Market Overview
      • 8.4.6 Italy Market Overview
      • 8.4.7 Spain Market Overview
    • 8.5 Asia Pacific
      • 8.5.1 Asia Pacific Water Based Moisturizers Sales by Region
      • 8.5.2 Asia Pacific Water Based Moisturizers Market Size by Region
      • 8.5.3 China Market Overview
      • 8.5.4 Japan Market Overview
      • 8.5.5 South Korea Market Overview
      • 8.5.6 India Market Overview
      • 8.5.7 Southeast Asia Market Overview
    • 8.6 South America
      • 8.6.1 South America Water Based Moisturizers Sales by Country
      • 8.6.2 South America Water Based Moisturizers Market Size by Country
      • 8.6.3 Brazil Market Overview
      • 8.6.4 Argentina Market Overview
      • 8.6.5 Columbia Market Overview
    • 8.7 Middle East and Africa
      • 8.7.1 Middle East and Africa Water Based Moisturizers Sales by Region
      • 8.7.2 Middle East and Africa Water Based Moisturizers Market Size by Region
      • 8.7.3 Saudi Arabia Market Overview
      • 8.7.4 UAE Market Overview
      • 8.7.5 Egypt Market Overview
      • 8.7.6 Nigeria Market Overview
      • 8.7.7 South Africa Market Overview
  • 9 Water Based Moisturizers Market Production by Region
    • 9.1 Global Production of Water Based Moisturizers by Region(2020-2025)
    • 9.2 Global Water Based Moisturizers Revenue Market Share by Region (2020-2025)
    • 9.3 Global Water Based Moisturizers Production, Revenue, Price and Gross Margin (2020-2025)
    • 9.4 North America Water Based Moisturizers Production
      • 9.4.1 North America Water Based Moisturizers Production Growth Rate (2020-2025)
      • 9.4.2 North America Water Based Moisturizers Production, Revenue, Price and Gross Margin (2020-2025)
    • 9.5 Europe Water Based Moisturizers Production
      • 9.5.1 Europe Water Based Moisturizers Production Growth Rate (2020-2025)
      • 9.5.2 Europe Water Based Moisturizers Production, Revenue, Price and Gross Margin (2020-2025)
    • 9.6 Japan Water Based Moisturizers Production (2020-2025)
      • 9.6.1 Japan Water Based Moisturizers Production Growth Rate (2020-2025)
      • 9.6.2 Japan Water Based Moisturizers Production, Revenue, Price and Gross Margin (2020-2025)
    • 9.7 China Water Based Moisturizers Production (2020-2025)
      • 9.7.1 China Water Based Moisturizers Production Growth Rate (2020-2025)
      • 9.7.2 China Water Based Moisturizers Production, Revenue, Price and Gross Margin (2020-2025)
  • 10 Key Companies Profile
    • 10.1 Neutrogena
      • 10.1.1 Neutrogena Basic Information
      • 10.1.2 Neutrogena Water Based Moisturizers Product Overview
      • 10.1.3 Neutrogena Water Based Moisturizers Product Market Performance
      • 10.1.4 Neutrogena Business Overview
      • 10.1.5 Neutrogena SWOT Analysis
      • 10.1.6 Neutrogena Recent Developments
    • 10.2 Clinique
      • 10.2.1 Clinique Basic Information
      • 10.2.2 Clinique Water Based Moisturizers Product Overview
      • 10.2.3 Clinique Water Based Moisturizers Product Market Performance
      • 10.2.4 Clinique Business Overview
      • 10.2.5 Clinique SWOT Analysis
      • 10.2.6 Clinique Recent Developments
    • 10.3 Olay
      • 10.3.1 Olay Basic Information
      • 10.3.2 Olay Water Based Moisturizers Product Overview
      • 10.3.3 Olay Water Based Moisturizers Product Market Performance
      • 10.3.4 Olay Business Overview
      • 10.3.5 Olay SWOT Analysis
      • 10.3.6 Olay Recent Developments
    • 10.4 CeraVe
      • 10.4.1 CeraVe Basic Information
      • 10.4.2 CeraVe Water Based Moisturizers Product Overview
      • 10.4.3 CeraVe Water Based Moisturizers Product Market Performance
      • 10.4.4 CeraVe Business Overview
      • 10.4.5 CeraVe Recent Developments
    • 10.5 La Roche-Posay
      • 10.5.1 La Roche-Posay Basic Information
      • 10.5.2 La Roche-Posay Water Based Moisturizers Product Overview
      • 10.5.3 La Roche-Posay Water Based Moisturizers Product Market Performance
      • 10.5.4 La Roche-Posay Business Overview
      • 10.5.5 La Roche-Posay Recent Developments
    • 10.6 The Ordinary
      • 10.6.1 The Ordinary Basic Information
      • 10.6.2 The Ordinary Water Based Moisturizers Product Overview
      • 10.6.3 The Ordinary Water Based Moisturizers Product Market Performance
      • 10.6.4 The Ordinary Business Overview
      • 10.6.5 The Ordinary Recent Developments
    • 10.7 Kiehl’s
      • 10.7.1 Kiehl’s Basic Information
      • 10.7.2 Kiehl’s Water Based Moisturizers Product Overview
      • 10.7.3 Kiehl’s Water Based Moisturizers Product Market Performance
      • 10.7.4 Kiehl’s Business Overview
      • 10.7.5 Kiehl’s Recent Developments
    • 10.8 Burts Bees
      • 10.8.1 Burts Bees Basic Information
      • 10.8.2 Burts Bees Water Based Moisturizers Product Overview
      • 10.8.3 Burts Bees Water Based Moisturizers Product Market Performance
      • 10.8.4 Burts Bees Business Overview
      • 10.8.5 Burts Bees Recent Developments
    • 10.9 COSRX
      • 10.9.1 COSRX Basic Information
      • 10.9.2 COSRX Water Based Moisturizers Product Overview
      • 10.9.3 COSRX Water Based Moisturizers Product Market Performance
      • 10.9.4 COSRX Business Overview
      • 10.9.5 COSRX Recent Developments
    • 10.10 Eucerin
      • 10.10.1 Eucerin Basic Information
      • 10.10.2 Eucerin Water Based Moisturizers Product Overview
      • 10.10.3 Eucerin Water Based Moisturizers Product Market Performance
      • 10.10.4 Eucerin Business Overview
      • 10.10.5 Eucerin Recent Developments
    • 10.11 Amorepacific Corporation
      • 10.11.1 Amorepacific Corporation Basic Information
      • 10.11.2 Amorepacific Corporation Water Based Moisturizers Product Overview
      • 10.11.3 Amorepacific Corporation Water Based Moisturizers Product Market Performance
      • 10.11.4 Amorepacific Corporation Business Overview
      • 10.11.5 Amorepacific Corporation Recent Developments
    • 10.12 SATURDAY SKIN
      • 10.12.1 SATURDAY SKIN Basic Information
      • 10.12.2 SATURDAY SKIN Water Based Moisturizers Product Overview
      • 10.12.3 SATURDAY SKIN Water Based Moisturizers Product Market Performance
      • 10.12.4 SATURDAY SKIN Business Overview
      • 10.12.5 SATURDAY SKIN Recent Developments
    • 10.13 Unilever plc
      • 10.13.1 Unilever plc Basic Information
      • 10.13.2 Unilever plc Water Based Moisturizers Product Overview
      • 10.13.3 Unilever plc Water Based Moisturizers Product Market Performance
      • 10.13.4 Unilever plc Business Overview
      • 10.13.5 Unilever plc Recent Developments
    • 10.14 LVMH Moët Hennessy
      • 10.14.1 LVMH Moët Hennessy Basic Information
      • 10.14.2 LVMH Moët Hennessy Water Based Moisturizers Product Overview
      • 10.14.3 LVMH Moët Hennessy Water Based Moisturizers Product Market Performance
      • 10.14.4 LVMH Moët Hennessy Business Overview
      • 10.14.5 LVMH Moët Hennessy Recent Developments
    • 10.15 LOreal India Pvt. Ltd.
      • 10.15.1 LOreal India Pvt. Ltd. Basic Information
      • 10.15.2 LOreal India Pvt. Ltd. Water Based Moisturizers Product Overview
      • 10.15.3 LOreal India Pvt. Ltd. Water Based Moisturizers Product Market Performance
      • 10.15.4 LOreal India Pvt. Ltd. Business Overview
      • 10.15.5 LOreal India Pvt. Ltd. Recent Developments
    • 10.16 Palmer and co Ltd.
      • 10.16.1 Palmer and co Ltd. Basic Information
      • 10.16.2 Palmer and co Ltd. Water Based Moisturizers Product Overview
      • 10.16.3 Palmer and co Ltd. Water Based Moisturizers Product Market Performance
      • 10.16.4 Palmer and co Ltd. Business Overview
      • 10.16.5 Palmer and co Ltd. Recent Developments
    • 10.17 Bioderma Laboratories
      • 10.17.1 Bioderma Laboratories Basic Information
      • 10.17.2 Bioderma Laboratories Water Based Moisturizers Product Overview
      • 10.17.3 Bioderma Laboratories Water Based Moisturizers Product Market Performance
      • 10.17.4 Bioderma Laboratories Business Overview
      • 10.17.5 Bioderma Laboratories Recent Developments
    • 10.18 BARBARA STURM MOLECULAR COSMETICS
      • 10.18.1 BARBARA STURM MOLECULAR COSMETICS Basic Information
      • 10.18.2 BARBARA STURM MOLECULAR COSMETICS Water Based Moisturizers Product Overview
      • 10.18.3 BARBARA STURM MOLECULAR COSMETICS Water Based Moisturizers Product Market Performance
      • 10.18.4 BARBARA STURM MOLECULAR COSMETICS Business Overview
      • 10.18.5 BARBARA STURM MOLECULAR COSMETICS Recent Developments
  • 11 Water Based Moisturizers Market Forecast by Region
    • 11.1 Global Water Based Moisturizers Market Size Forecast
    • 11.2 Global Water Based Moisturizers Market Forecast by Region
      • 11.2.1 North America Market Size Forecast by Country
      • 11.2.2 Europe Water Based Moisturizers Market Size Forecast by Country
      • 11.2.3 Asia Pacific Water Based Moisturizers Market Size Forecast by Region
      • 11.2.4 South America Water Based Moisturizers Market Size Forecast by Country
      • 11.2.5 Middle East and Africa Forecasted Sales of Water Based Moisturizers by Country
  • 12 Forecast Market by Type and by Application (2026-2035)
    • 12.1 Global Water Based Moisturizers Market Forecast by Type (2026-2035)
      • 12.1.1 Global Forecasted Sales of Water Based Moisturizers by Type (2026-2035)
      • 12.1.2 Global Water Based Moisturizers Market Size Forecast by Type (2026-2035)
      • 12.1.3 Global Forecasted Price of Water Based Moisturizers by Type (2026-2035)
    • 12.2 Global Water Based Moisturizers Market Forecast by Application (2026-2035)
      • 12.2.1 Global Water Based Moisturizers Sales (K Units) Forecast by Application
      • 12.2.2 Global Water Based Moisturizers Market Size (M USD) Forecast by Application (2026-2035)
  • 13 Conclusion and Key Findings

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