Apple Maps Is Getting Ads Soon — Here’s How It Might Change Your Experience

Apple Maps to Introduce Ads: What It Means for Your Navigation Experience

Written by: Supriya Kadu

Edited by: Pinky Deshmukh

Last Updated: October 28, 2025

Summary: Apple Maps will soon feature ads, meaning promoted spots could show up before regular search results.

Apple Maps, the go-to navigation tool for millions of iPhone users, is going to get a major (and rather contentious) update. The company is apparently preparing to include ads within the app, allowing businesses to pay to appear more prominently when users search for nearby locations.

So, imagine this: you type in “coffee near me,” and the first café you see might not actually be the closest one — it could just be a paid listing. That’s how Apple’s new system is expected to work.

Now, before you roll your eyes at yet another app adding ads, Apple claims it’s going to do this smartly. The company reportedly wants to use AI and relevance-based algorithms so the ads don’t feel random or spammy. For example, while shopping, you may come across a promoted store that is relevant to your area or preferences.

Still, the idea isn’t sitting well with everyone. Apple has built much of its brand on privacy and a clean user experience, so bringing ads into Maps feels like a big shift. Some users worry it might clutter the app or signal that Apple’s getting more comfortable with data-driven advertising — something it’s usually been careful about.

At best, this move could make Apple Maps more helpful by highlighting genuinely relevant places. At worst, it could make finding directions feel like scrolling through a feed of sponsored content. Either way, Apple’s taking a page from Google’s playbook — and it’s definitely going to change how we find our next cup of coffee.