Google brings its AI virtual try-on tool to India, giving online shopping a big upgrade

Online Shopping Gets a Boost as Google Introduces AI Try-On in India

Written by: Supriya Kadu

Edited by: Pinky Deshmukh

Last Updated: December 04, 2025

Summary: Google has introduced its AI-powered virtual try-on feature in India, letting shoppers see how clothes would look on their own body using a simple photo upload.

Online shopping in India just got a little more personal. Google has rolled out its AI-powered virtual apparel try-on tool for Indian users, a feature that lets you see how an outfit might look on your own body before you click “buy.” The tool has been available in a few other regions earlier, but this is the first time Indian shoppers get access — and honestly, it feels like the kind of update that could change how people shop online.

The process is surprisingly simple:

The tool works across Google Shopping, Search results, and other surfaces where apparel listings appear. For eligible clothes, you’ll see a “Try it on” icon.
Tap that icon, upload a full-length photo of yourself (ideally well-lit and in fitted clothes), and Google’s AI — trained to understand body shapes and how fabrics behave — overlays the selected item onto your image. This creates a realistic preview of how you’d look wearing it.
You can try on tops, dresses, jackets, pants, shoes — basically a wide range of apparel — and even test different sizes, colours or styles.
Once done, you can bookmark favourite looks, share them with friends for opinions, or go ahead and shop from the listing if you like the outfit.

You can try different colours, sizes and styles without starting over. If you like something, you can save it, compare looks or head straight to the retailer’s link to buy it. It’s quick, a little addictive, and feels closer to a real trial room than anything we’ve had on mainstream shopping platforms.

What makes this rollout interesting is how much it solves a very ordinary shopping worry — the “Will this suit me?” question that keeps many people from experimenting with new fits or ordering expensive outfits online. At a time when online fashion returns are a major headache for sellers, a tool like this could cut down a big chunk of that back-and-forth.

Not every clothing listing supports the feature yet, and Google says it will gradually expand coverage. For now, the tool works best with well-lit, full-length photos, and Google encourages users to make sure the picture is clear enough for the AI to understand body proportions.

Still, even in this early stage, it feels like a practical step forward — something that could make shopping not just easier, but a bit more fun. And as more brands plug into it, you might soon find yourself “trying on” half your wish list before stepping into a store or placing an order online.