Kia sets sights on 3.35 million global vehicle sales in 2026
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Summary: The South Korean company plans to raise global sales to approximately 3.35 million vehicles next year.
Kia Corporation, a South Korean automaker, has set an aggressive global sales target for 2026 of nearly 3.35 million vehicles, up from 3.22 million in 2025.
In a recent regulatory filing, Kia said the new target reflects its confidence as it builds on recent momentum in key markets. The planned increase — about a 4.2 per cent jump from the previous year’s target — suggests the company expects demand across regions to stay healthy even as the global auto industry navigates shifting consumer preferences and economic headwinds.
Kia hasn’t yet released final sales figures for 2025, but it is expected to do so soon, giving a clearer picture of how close it came to meeting this year’s target before moving on to the next. Kia's objectives for 2026 are in line with its long-term strategy to grow steadily, balancing its conventional petrol and diesel models with a greater focus on electric vehicles.
Industry experts see this as proof that car manufacturers are still targeting increased sales, even with rising competition, especially in popular areas such as SUVs, hybrids, and electric vehicles.
The company's projection also reflects how buyer preferences are shifting in major regions such as North America, Europe, and Asia, where customers want more options rather than staying with a single model of car.
Crossing the 3.35 million mark would mean more to Kia than just making the headlines. It would demonstrate the brand's ability to adapt, remain relevant, and expand in a rapidly changing global car market.
